I help boutique fitness studios, personal trainers, and health experts, develop a competitive advantage.

Finding your edge within a niche

Are you changing lives by educating through personal training, fitness instruction, nutrition coaching, or private classes?

Step 1. Identify
Model your current situation, including KPIs, goals, and day-to-day problems.

Step 2. Ideate
Plan your future success, including milestones, awards, and daily operations.

Step 3. Iterate
Experiment and quickly change in small ways, evolving your competitive advantage.

Providing creative sustainable solutions

Whether you’re looking for new ways social media can benefit your business, or looking to set clear strategic goals for your business.

I can help with all your needs:

  • Web Design, Development and Analytics
  • Graphic Design, Photography, and Videography
  • Branding, Strategy, and Marketing
  • Social Media, Blogging, and Mobile Apps.

Who I've worked with:

Creative solutions for a competitive advantage

Iterate your business model, strategy, and niche offering quickly; small regular changes will help to build a competitive advantage.

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Limitless Fitness

View on a mobile device for best experience.

Web Design Web Development

I teamed up with a local personal trainer and a kinesiology student for this project.

We created a web app that provides personal trainers a new medium through which to expand clientele, while digitizing their training plans.

During this project I met with various trainers, athletes and brand managers to conduct research while iterating through wireframes and design.

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lululemon "east" – Tee & Tank

**5 Year Basic Tee & Love Tank (models)

Apparel Design

I teamed up with lululemon Halifax for my latest project. 🍋

The goal? Design a shirt relevant to the east coast. Make it simple, clear, and specifically for the maritimes.

The only creative direction I had was use a simple clear font, and incorporate imagery such a wave, compass, or anchor and the word "East".

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Breathe and Relieve

Available for order: poster and prints.

Print Design

Sometimes life gets busy and it seems a little hectic. These moments can be some of the best.

It's important to remember to breathe and enjoy everything that we have. Sometimes the bustle can make you lose perspective on your priorities.

This print was intended to provide a little persistence, reminding us to inhale and exhale and stay true to the course.

Pricing will be determined by sizing and framing. If you would like a quote, please email or message me.

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Acroyoga Photography

Instagram account and personal project.

Photography Social Media

I couldn't ask for a better teammate on this ongoing personal project.

Aleah and I created this account to explore our mutual passions of adventure, fitness, and photography.

Follow us on our travel adventures, while we practice our shared love of yoga together.